Social Campaign Lead work for the Disney film’s partnership with TRESemmé as the global signature hair brand of the film.

Working with both TRESemmé brand team and Disney on social content strategy, briefing, deliverables and content creation for the social campaign of this partnership. The client wanted to takeover their social channels with UGC content, lifestyle assets inspired by the film and AI designed assets that brought their Special Edition Heat Defence Spray to life to promote the product and the film.

I worked closely with the brand’s strategist, global brand manager and managed the content calendar, copywriting, content delivery and design for both social platforms (TikTok & Instagram). The campaign delivered Disney-approved assets for over one month of daily content which sparked attention from the film’s book author, the brand’s community and global brand teams.